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Sadly, some smokers lured by the promise of a safer cigarette switched to light cigarettes rather than quitting

Encouragement, support, and access to resources can make a significant difference in helping someone quit smoking and reap the long-term benefits of a smoke-free lifestyle

Department of Energy, Americans spend about 90% of their time indoors in schools, workplaces, restaurants, shops, homes, places of worship, or elsewhere

Furthermore, since e-cigarettes are predominantly used by former smokers, those dominating the market for cigarettes stand to gain as individuals may choose an e-cigarette brand from the same companys portfolio